Ethnic Marketing and Niche Media

Niche Media is a full service advertising agency, providing specialist ethnic communication services, helping clients to get their messages and marketing communications into the “hard to reach” Asian, Maori and Pacific audiences, ie, the Culturally and Linguistically Diverse Communities, (CALD).
Niche Media provides a wide range of services from Creative, to Production in all languages and also manages the “Bureau of Ethnic Communication” on behalf of the NZ Government.
The Bureau provides media strategy and booking services for the 80 ethnic media companies that it represents and guarantees clients industry best practice, based on independent research for all media bookings. These media include TV, radio, print, digital and social media options.

Niche Media also provides clients direct access to a network of Community Ambassadors to reinforce the clients messages and develop more effective up-take and “call to action” of the message. This provides Complete Ethnic Marketing Solutions.

Niche Media is a pioneer in the field of multicultural marketing and has been setting best practice in this industry for almost two decades. Niche Media was also instrumental in funding the first ever multicultural media survey in conjunction with the NZ Government and continues with on-going research.

 

The team comprises of:

 

Marty Pouwels - Niche Media Marty Pouwels
Marty Pouwels has a background sales, marketing and community relations, as the CEO and founder he formed Niche Media almost 2 decades ago to help Corporate and Government clients reach the Maori, Pacific and Asian communities and engage with them more effectively. Marty also chairs the NZ Association of Ethnic Communications Incorporated, the country’s ethnic media association comprising more than 80 media organisations serving the Asian, Maori and Pacific communities. Marty lectures on the subject of multicultural communications at various tertiary institutions throughout NZ.

 

 

Paul Doyle - Niche Media Paul Doyle
Paul Doyle orgianlly from Scotland arrived in New Zealand in 2012, joining the company the following year. Paul spent the previous 23 years working in senior management and ownership capacities in the media industry, in both Hong Kong and Mainland China. Paul still retains business interests in China and is the current chair of our partner agency in Shanghai.

 

 

 

Will Ilolahia - Niche Media Will Ilolahia
Mr. ‘Ilolahia is of Tongan decent and speaks Tongan, English & introductory French & Maori. He was Educated at Streatham in LONDON, UK and at Mt. Albert Grammar School, Auckland, As well as his role with Niche Media Will is also the Chair of PIMA, (Pacific Islands Media Association). Will has also been inducted into music’s Hall of Fame as the Business & International tour manager with the band UB40 & HERBS. Will has held several prominent positions in Churches and community associations and is passionate about building more effective communications and helping the communities to grow and achieve their full potential.

 

 

Lina Liu - Niche Media Lina Liu
Lina Liu joined Niche Media in Oct 2014, originally from China. She has a Bachelor of Science in Mathematics Teaching at Hebei Normal University, China and obtained her Bachelor of Communication (International Communication) at Unitec Institute of Technology, New Zealand. Lina also plays a community role and has volunteer experience at Avondale Community Action Center.

 

 

 

Kaliappan-Chetty-Niche-Media Kaliappan Chetty
Arrived in New Zealand in 2003 and originally from Nadi Fiji and of Indian decent. Chetty has worked in Tourism, Building, Retail, Wholesale, Printing industry and Finance. Previously the CEO for one of the biggest Educational and Cultural Organization’s and operated his own Printing press for 13 years

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