Through the extensive Eminz network and key media companies, Len Brown raised his profile within these communities, and through strong use of community engagement secured appointment to the mayoralty of the newly created Auckland Super City. Many commentators remarked that paying attention to these commnuities created one of the biggest points of difference in the campaigns of the mayoral candidates, and Len Brown’s results were a reflection of the respect and regard he held for these communities, and they in turn held him in.
