OUR COMMUNITIES

Understand the people you want to reach.

New Zealand, and Auckland in particular, is made up of many distinct communities, each with its own cultures, languages, media habits and ways of connecting. Auckland is widely recognised as one of the world’s most culturally diverse cities and has been cited by the International Organization for Migration as the fourth most diverse city globally. Niche Media helps organisations understand those differences and engage with greater relevance and confidence.

Explore communities →

FIND A COMMUNITY

Explore Aotearoa’s diverse audiences.

Start with a broad audience or explore a specific community. These profiles will bring together population insight, cultural context, media behaviour and practical guidance for engagement.

Māori community connection and culture in Aotearoa New ZealandMāori→ Pacific community cultural celebration in New ZealandPacific→ Chinese community Lunar New Year celebration in New ZealandChinese→ Indian community cultural celebration in New ZealandIndian→ Filipino community cultural celebration in New ZealandFilipino→ Korean community cultural portrait in traditional hanbokKorean→ Japanese community cultural portrait in traditional kimonoJapanese→ Samoan community portrait representing culture and connection in New ZealandSamoan→ Tongan community portrait representing culture and connection in New ZealandTongan→ Cook Islands community portrait representing culture and connection in New ZealandCook Islands→ Niuean community portrait representing culture and connection in New ZealandNiuean→ Fijian community portrait representing culture and connection in New ZealandFijian→

BEYOND DEMOGRAPHICS

A community is more than a number.

Culture & context

Understand the values, experiences and cultural context that can shape how a message is received. Our research and audience insights help put the numbers into context.

Language & relevance

Know when language, translation, imagery and cultural nuance can make communication more meaningful.

Media & connection

Find the channels, publishers and community touchpoints people actually use and trust, then connect that understanding with the right specialist expertise.

MARKET MOVEMENT

Where New Zealand’s audiences are growing.

Population change between the 2018 and 2023 Censuses gives campaign planners another way to understand the market — not just who is here now, but which audiences are increasing in scale.

Filipino
+49.1%Fijian
+27.0%Indian
+22.1%Chinese
+20.6%Tongan
+18.7%Cook Islands
+16.9%Samoan
+16.6%Pacific overall
+16.0%Māori
+14.4%Niuean
+13.2%Korean
+9.2%Japanese
+7.4%

2018 → 2023 Census population change. Select a community to see its detailed Census comparison and planning context.

Source: Stats NZ, 2018 and 2023 Censuses. Ethnicity is self-identified and people may belong to more than one ethnic group. Māori comparisons should also be read with Stats NZ’s cautions about changes in Census data collection and administrative data.

AUDIENCE INTELLIGENCE

Who do you need to reach?

Choose a community to explore its audience profile and verified Census information.

Select an audienceChoose a community to continue to its full profile.

AUDIENCE INTELLIGENCE+

Compare New Zealand's communities.

Explore verified 2023 Census audience size, recent population growth and Auckland concentration, then compare two communities side by side.

Select a community to beginSee audience size, 2018–2023 growth and Auckland concentration in one place.

NEED A CLEARER PATH?

Turn audience understanding into a practical campaign plan.

Niche Media can help you identify the right communities, understand what matters to them and connect your campaign with the channels and expertise needed to reach them well.

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