REACH · ENGAGE · BELONG
Specialist marketing for New Zealand’s diverse communities
Audience strategy, cultural insight, media and community engagement for organisations — and the advertising, media and PR agencies that work with them — reaching Māori, Pacific, Asian and other culturally and linguistically diverse audiences across Aotearoa New Zealand.
GET STARTED
How can Niche help?
Understand an audience
Explore current data, insights and key information for New Zealand’s diverse communities.
Bring Niche into your agency team
Specialist audience insight, cultural guidance, community engagement and media expertise when your campaign needs it.
See campaign examples
See how specialist audience and community thinking translates into real campaign work.
Talk to Niche
Whether you are the client or the agency, start with the audience, objective and challenge.
OUR COMMUNITIES
Explore our communities
We work with Māori, Pacific, Asian and other diverse communities, using local insight and cultural intelligence to create campaigns that resonate.
AUDIENCE INTELLIGENCE
Who do you need to reach?
Explore key insights to inform your communications and engagement.
30+
Three decades pioneering multicultural marketing
150+
Specialist media & community platforms
2023
Independent research & Census-informed audience insight
Direct
Community access, engagement & cultural expertise
OUR EXPERTISE
Specialist knowledge. Proven results.
01
CALD Marketing Strategy
Audience-first strategy grounded in cultural understanding and practical market knowledge. Explore our audience profiles.
02
Media Strategy & Planning
Specialist media planning that connects organisations with the channels communities actually use.
03
Direct Community Engagement
Community ambassadors and direct engagement for audiences that mainstream channels can miss.
04
Multilingual Creative & Production
Creative and production across languages, including translation, interpreting, graphics and multilingual production — developed for cultural relevance rather than simply translated.
05
Research & Audience Insights
Independent audience intelligence to support better communications decisions.
06
Community Consultation
Practical consultation, community forum panels and feedback pathways built around community knowledge and trust.
RESEARCH & INSIGHTS
Insights that inform better decisions.
Niche combines independent research, Census data, specialist media knowledge and three decades of community experience to help organisations understand where audiences are and how best to engage them. Our most recent independent research was coordinated by Reid Research, funded by Niche Media, and endorsed by the Ministry for Ethnic Communities and NZ On Air.
AUDIENCE INSIGHT
What the 2023 Census tells marketers about New Zealand’s changing audiences
PRACTICAL GUIDE
Translation is not the same as cultural relevance
ASK NICHE
Start shaping your campaign.
Give us the basics and Ask Niche will turn them into a practical starter brief for your campaign.
Select all relevant audiences. Add budget percentages if you already know the split.
OUR CLIENTS
Organisations we’ve worked with.
A selection of corporate, government and community-facing organisations Niche Media has supported over the years.
OUR CONNECTED NETWORK
A connected approach to greater impact.
Niche Media brings strategy and community expertise together with specialist media discovery through BECNZ and campaign evidence through Niche Media Campaigns.
Discover and plan across more than 150 specialist media platforms.
See recent campaign work and examples of specialist audience engagement.