RESEARCH & INSIGHTS
Know the audience before you plan the campaign.
Independent audience research, Census data, cultural context and specialist marketing insight to help organisations communicate more effectively with Māori, Pacific, Asian and culturally and linguistically diverse communities across Aotearoa.
START WITH WHAT YOU NEED
Research made useful.
Move from audience understanding to practical campaign decisions.
01
Audience Intelligence
Explore demographic, cultural and media intelligence for the communities you want to reach.
02
Cultural planning
See the dates, celebrations and community moments that can shape campaign timing.
03
Campaign guidance
Practical thinking on specialist media, creative, language and engagement.
FEATURED INSIGHT
AUDIENCE INTELLIGENCE
Demographics tell you who. Context helps you understand how to reach them.
Niche Media invests in independent research into how New Zealand’s CALD communities consume media. Our most recent research was independently coordinated by Reid Research, funded by Niche Media, and endorsed by the Ministry for Ethnic Communities and NZ On Air. We combine that evidence with Census indicators, cultural context and practical market knowledge to support stronger campaign planning.
INSIGHT LIBRARY
Ideas for better-informed campaigns.
A growing collection of practical thinking from Niche Media, informed by independent research, Census data and decades of specialist community experience. Further audience research is planned as the CALDspeak product develops.
STRATEGY
Why specialist audiences need specialist thinking
The difference between translating a mainstream campaign and planning communication around the audience from the beginning.
MEDIA
Choosing media beyond the mainstream
Why community media, language media and trusted specialist channels can change how a message is received.
PLANNING
Timing campaigns around cultural moments
Use cultural dates as planning intelligence — not decoration — and understand when relevance, lead time and context matter.
NEED SOMETHING MORE SPECIFIC?
Ask Niche.
Tell us who you need to reach and what you are trying to achieve. We can help turn audience knowledge into a practical communications approach.