OUR WORK
Experience built across New Zealand’s diverse communities.
The examples below are a selection of earlier Niche Media campaigns that demonstrate the depth of our audience, community and specialist marketing experience. Our latest campaign work is available through the credentialed Niche Media Campaigns library.
SELECTED PAST CAMPAIGNS
A track record of reaching audiences with relevance.
Two earlier campaigns showing how Niche Media connects a clear campaign objective with specialist community media, language and culturally relevant creative. Our latest work remains available through the credentialed Niche Media Campaigns library.
ACC
PACIFIC CAMPAIGN
Have a Humm
30-second community audio executions
Community · 30 sec
Samoan · 30 sec
Tongan · 30 sec
ACC · PACIFIC AUDIENCES
Have a Humm
A Pacific-focused campaign execution built around ACC’s “Have a Humm” objective. The supplied campaign material includes three 30-second audio versions — a community execution plus Samoan and Tongan versions — demonstrating how one central message can be adapted for different Pacific audiences and language environments.
Audience
Pacific communities
Campaign
Community radio · Samoan audio · Tongan audio
REMITLY · INDIAN AUDIENCES
New Zealand to India transfer campaign
A specialist campaign targeting Indian audiences in New Zealand with a clear NZ-to-India money-transfer offer. The supplied creative promotes industry-leading rates and zero fees on the first transfer, with executions supplied for Indian Weekender and a 30-second English radio spot for Radio Tarana.
Audience
Indian community in New Zealand
Campaign
Indian Weekender · Radio Tarana · Digital creative
◇ Remitly
🇳🇿 NZ$ → 🇮🇳 India
Send money to India with industry-leading rates
plus zero fees on your first transfer*
Radio Tarana · English · 30 sec
INDIAN WEEKENDER RADIO TARANA DIGITAL
WHAT SITS BEHIND THE WORK
The campaign is visible. The thinking behind it matters just as much.
Niche Media’s role can begin well before media is selected. We help organisations understand the audience, identify cultural and communication considerations, find the right pathways into communities and connect that thinking to execution.
LATEST CAMPAIGNS
Want to see what we’re doing now?
Our latest campaign examples are available through Niche Media Campaigns. Access is credentialed so current work can be shared with appropriate marketers, agencies and organisations working with CALD and diverse audiences.
Request access and we’ll provide credentials to view the latest campaigns, creative approaches and audience-focused work.
YOUR CAMPAIGN
What could your campaign look like?
Every audience, message and objective is different. Niche Media can help you identify the right communities, understand how to reach them, select the right specialist media and build community engagement into the campaign from the beginning.